The following are Product Descriptions I wrote. Typically, these descriptions are cross platform for the Apple App Store, GooglePlay, Facebook App Store, Amazon Appstore, and others. These are a few of the most successful product descriptions I have written.

I am also well versed in writing for Facebook, Twitter, Pinterest, Google+, as well as numerous in-app channels and tactics.

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Need for Speed Most Wanted


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MONOPOLY Millionaire


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BATTLESHIP FREE (featured in the New York Times)


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Plants vs. Zombies (GooglePlay)


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JetSet Secrets (Facebook)




These are video spots I wrote and directed with the in-house EA team.

The Sims FreePlay — “Love Story”

This was designed to be a series of evergreen videos which would connect with audiences on emotional and narrative levels. Fans of the game still watch this video and leave meaningful comments.

The Sims FreePlay — “Christmas Update” Update Trailer

Instead of listing the features of the update, we decided to engage the audience again on an emotional and narrative level.

The Sims FreePlay — “Pool Party” Update Trailer

Highest number of views of any EA Mobile game trailer.



These are just a few of the numerous campaigns I’ve worked on.

SCRABBLE — Genuine Strategies campaign.

The challenge was simple, to elevate the Scrabble brand by leveraging the diversity of its fan base and express “That Scrabble Feeling.” I came up with these concepts by connecting emotionally with the game, the joy one feels when a strategy pays off. Oh, and comedy.

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SCRABBLE — Personally Lettered

Another campaign was designed around giving each letter it’s own “personality” and then applying that personality to characteristics shared by the game and its players.

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MONOPOLY Hotels — Room of the Week

Each week there was a new room that needed to be showcased within the game. These executions ran in-app and on the game’s Facebook page.

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Sales Concepts

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