The following are Product Descriptions I wrote. Typically, these descriptions are cross platform for the Apple App Store, GooglePlay, Facebook App Store, Amazon Appstore, and others. These are a few of the most successful product descriptions I have written.
I am also well versed in writing for Facebook, Twitter, Pinterest, Google+, as well as numerous in-app channels and tactics.
Need for Speed Most Wanted
BATTLESHIP FREE (featured in the New York Times)
Plants vs. Zombies (GooglePlay)
JetSet Secrets (Facebook)
These are video spots I wrote and directed with the in-house EA team.
The Sims FreePlay — “Love Story”
This was designed to be a series of evergreen videos which would connect with audiences on emotional and narrative levels. Fans of the game still watch this video and leave meaningful comments.
The Sims FreePlay — “Christmas Update” Update Trailer
Instead of listing the features of the update, we decided to engage the audience again on an emotional and narrative level.
The Sims FreePlay — “Pool Party” Update Trailer
Highest number of views of any EA Mobile game trailer.
These are just a few of the numerous campaigns I’ve worked on.
SCRABBLE — Genuine Strategies campaign.
The challenge was simple, to elevate the Scrabble brand by leveraging the diversity of its fan base and express “That Scrabble Feeling.” I came up with these concepts by connecting emotionally with the game, the joy one feels when a strategy pays off. Oh, and comedy.
SCRABBLE — Personally Lettered
Another campaign was designed around giving each letter it’s own “personality” and then applying that personality to characteristics shared by the game and its players.
MONOPOLY Hotels — Room of the Week
Each week there was a new room that needed to be showcased within the game. These executions ran in-app and on the game’s Facebook page.